If you're struggling to see the desired improvements in your website's rankings despite putting in efforts to add relevant keywords and external links to your content, you're not alone. While content is undoubtedly crucial for website success, technical SEO issues can significantly impact your website's overall performance.
Understanding Technical SEO Audit
A technical SEO audit is a vital process that evaluates various technical elements of your website, including server configuration, content structure, mobile-friendliness, and website speed, to assess their impact on your search engine rankings and visibility. These elements are analyzed at each step of how your website is built, from the server setup to how your content is rendered by Googlebot or a user's browser.
Many website owners tend to overlook technical SEO, despite it being the foundation of a successful SEO strategy. Neglecting technical SEO can result in poor website performance and visibility, which can ultimately affect your search engine rankings and traffic. Therefore, it's crucial to prioritize technical SEO and carry out regular audits, using a website speed test tool and other resources, to guarantee that your website is search engine optimized and provides the greatest user experience possible.
The importance of technical SEO audit for your website's success.
A technical SEO audit can be an invaluable tool to improve your website’s technical performance and increase your visibility in search results. It's important to remember that technical SEO is the foundation upon which all SEO rests.
By conducting a technical SEO audit, you can take charge of the various technical elements of your website that might not be on your radar. These elements can have a significant impact on your online visibility, so it's crucial to identify and address any issues.
For instance, duplicate content generated by your CMS or server without your knowledge can harm your Google rankings. In addition, if your server can't handle traffic spikes, this can lead to fewer URLs being indexed and displayed on Google.
Moreover, third-party scripts such as ads can negatively affect your website’s loading speed and user experience, which can hurt your organic traffic.
Great, original content is undoubtedly essential for ranking on Google. However, technical issues can render any web page virtually invisible to Google. That's why the goal of a technical SEO audit is to pinpoint and fix technical problems that limit your content’s ranking potential. One such issue could be slow website speed, which can be assessed using a page speed test tool.
Why is it important to perform a technical SEO audit?
The first crucial step in any SEO strategy is to make your website accessible to search engine bots, who can then present your pages to potential users. However, simply being accessible is not enough; you also need to entice users to click on and engage with your page once they see it on the search results page.
At each stage of developing an SEO strategy, there are pitfalls and opportunities that can either boost or hinder your website's visibility and profitability. That's why a technical SEO audit is essential, as it can help you identify and address issues at every stage of the process.
To illustrate, here are seven specific ways in which a technical SEO audit can benefit your business and improve your online presence:
Increase your crawl budget
A website’s crawl budget refers to the number of URLs that search engine bots like Googlebot can crawl and want to explore. However, bots only crawl URLs they deem important, and pages that they don't visit won't be indexed by Google, which can limit your website's visibility.
Your goal should be to make sure that Googlebot sees and crawls as many of your pages as possible, especially those that are relevant to your business. This is where crawl budget optimization comes in as a critical aspect of technical SEO. It aims to convince Googlebot to crawl your valuable pages more quickly and thoroughly.
By understanding how Googlebot navigates through a website and why it may not visit certain valuable pages, website owners can optimize their crawl budget and take control of the bot traffic on their website. This can lead to improved visibility, more organic traffic, and ultimately better business outcomes.
Boosting your search engine rankings with website performance
To improve your search engine rankings, website performance is now more important than ever. This is because of the high expectations that users have when it comes to site speed and usability.
Slow-loading and unresponsive websites raise desertion rates and lower user happiness, making web performance crucial for both user experience and SEO. Google also takes user satisfaction seriously and promotes fast-loading sites in its search results. In 2021, Google introduced Core Web Vitals, which includes new metrics to evaluate user experience based on web performance and incorporate that assessment into its rankings.
By conducting a website performance audit, you can ensure that your website loads quickly and is user-friendly, which improves your standing with both Google and your users. This audit will identify any issues that are slowing down your website and preventing it from delivering an optimal user experience.
By auditing your website's technical SEO, you can ensure that it meets the new Core Web Vitals metrics set by Google to evaluate user experience based on web performance. This is especially important as user satisfaction and fast-loading sites are promoted in search results. With Auditzy Core Web Vitals Checker, you can identify any issues that may be impacting your website's performance and improve its standing with both users and Google. Don't wait, schedule a discovery call with Onely today to improve your website's technical SEO and online success.